Graphic Design is a creative process that combines art and technology to communicate ideas. The graphic designer works with a variety of tools in order to convey a message from a client to a particular audience.
The main tools are image and typography. Graphic designers are responsible for a wide variety of communications that we encounter daily: the sign in the shop window; signs in the environment; film titling; newspaper and magazine design; identity programs for small companies and major corporations, and much more. Design today influences what we buy, what we do and even what we think. Graphic designers possess much potential power.
We think of graphic design as an art of communication.
