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Mission, Values, and Competencies

Mission Statement

Loyola’s Bachelor of Design program emphasizes Jesuit values with the transformative power of design to foster social, cultural, and political change. We aim to nurture creative, digitally proficient, and critical thinkers who apply their design and conceptual skills to benefit the broader community. The program prepares students for careers across various design fields—such as interactive, motion graphics, and publication design—by guiding them to build portfolios featuring innovative interactions and thought-provoking animations that encourage critical thinking and solve real-world challenges for a more just and equitable world.

Core Values

  • Jesuit Educational Principles – Commitment to reflection, ethical responsibility, service, and the pursuit of justice.
  • Social Justice & Equity – Using design as a tool to foster social, cultural, and political change for a more just world.
  • Community Engagement – Applying creative work to benefit the broader community.
  • Critical Inquiry – Encouraging thoughtful analysis of problems, systems, and audiences.
  • Innovation & Creativity – Promoting imaginative, forward-thinking approaches to design challenges.
  • Ethical Practice – Designing with awareness of cultural impact and responsibility.

Core Competencies

  • Creative Problem-Solving – Developing conceptual solutions to real-world challenges.
  • Digital Proficiency – Mastery of contemporary design technologies and tools.
  • Interactive Design Skills – Creating engaging digital and user-centered experiences.
  • Motion Graphics & Animation – Producing dynamic, thought-provoking visual narratives.
  • Publication & Visual Communication Design – Crafting effective layouts and visual systems.
  • Portfolio Development – Curating professional, industry-ready bodies of work.
  • Conceptual Development – Generating original ideas grounded in research and critical thinking.
  • Professional Readiness – Preparing for careers across diverse design fields through applied practice.

Together, these values and competencies reflect a program that integrates ethical purpose with technical expertise, positioning design as both a professional discipline and a catalyst for meaningful change.